Promotions and loyalty
Promo codes, a loyalty program and gift vouchers — how to use discounts, rewards and vouchers to bring clients back and fill quieter slots.
This chapter covers three tools that encourage clients to book and to come back: promotions with a promo code for offers you share yourself (Instagram, a flyer, your shop window), a loyalty program that rewards regular clients with stamps or euro credit, and gift vouchers that you sell at your salon and the recipient redeems when booking. All three are part of the Premium plan and are set up by the business owner or a manager.
Before you start, it helps to know how these tools fit together: a promotion and a loyalty reward never stack on the same appointment, and a promo code and a gift voucher code go into the same field when booking, so a client uses one of them per booking. A gift voucher isn't a discount — Appointa only uses it to record how much of the appointment price was paid with the voucher, while you still take the payment for the voucher yourself, in your business. How the final price of an appointment is worked out from all of this is explained on the Price calculation page.
- 01Promotions and promo codesHow to create a promotion with a promo code, set its period and limits, pause it, and what the client sees when entering the code while booking.
- 02Loyalty programPunch card or Euro stamps — how to set up a loyalty program, how clients collect stamps and how the reward is redeemed when booking.
- 03Gift vouchersHow to sell a gift voucher for an amount or a service, deliver the code to the client, redeem it online or at the front desk, and track each voucher.