Booking system for salons
Less phone tag.
More clients.
Online calendar, push reminders, chat, promotions and loyalty — all in one app. Save an hour a day, cut no-shows from 12% to 3%, fill quiet Tuesdays automatically.
- ✓ Starter free
- ✓ No credit card
- ✓ 0% commission
- ✓ Made in 🇭🇷
−22 h/mo
Admin time saved
12% → 3%
No-show drop
+€500/mo
From promotions
+€5,000/yr
From retention
Your salon right now
Losing an hour a day to admin.
The phone rings 60 times a day. Clients cancel last minute. Tuesday is empty. Saturday is overbooked. Excel and WhatsApp don't talk. Sound familiar?
1+ hour on the phone
Bookings, cancellations, questions — all by call. Clients call while you're mid-cut.
12–15% no-shows
Clients forget, the slot stays empty. €25–80 lost per appointment.
Empty quiet days
Tuesday afternoon never fills. No way to shift demand off the weekend.
Excel + WhatsApp + Insta
Three channels that don't sync. Double entry, mistakes, missed clients.
You don't know the numbers
Which staff member is most profitable? Which service earns most? You run on gut feel.
Bookings only while you work
Clients can't book at 10pm or on Sunday — they call tomorrow or go elsewhere. You lose appointments while you sleep.
Why Appointa
Time, money and retention.
Measurable results in 30 days. Numbers from an internal study of 12 salons in Croatia.
−22 h/ mo
An hour a day saved
70–80% of bookings go online (web + app). Reminders send themselves. Messages in one place — no Instagram + WhatsApp + phone loop. Roughly €200/mo saved on admin.
+€540/ mo
No-shows drop from 12% to 3%
Push reminder a day ahead + 2 hours ahead. Optional appointment confirmation 12h before. The client sees the appointment in their phone calendar. 18 saved appointments a month in an average salon.
+€500/ mo
Quiet days fill themselves
Create a promotion in 2 minutes (Quiet Tuesdays −20%). Push goes only to clients who haven't visited in 60+ days or by a custom filter. Promo codes for Instagram — €0 marketing, all measurable.
+€5,000/ yr
Loyalty = clients come back
Punch card 10th free or spend €100 → €10 credit. The client sees progress in the app, push trigger one before a full card. Frequency rises from 8x to 10x a year across 100 regulars.
In three steps
How it works
Up and running in 30 minutes from creating an account. Migrating your existing client list — included.
Create an account
Enter your salon name and email. We open the account and send a magic link. No card, no commitment.
Onboarding wizard
5 steps: logo, address, opening hours, services, staff. All with pre-filled defaults. 30 min to your first booking.
Clients book
Share the link from Instagram, put the QR in your salon. Clients book online, you get a push. Less phone tag from day one.
Clients book themselves — no phone calls
In a few taps the client sees free slots, picks a stylist and confirms — daytime or at 11pm, without your phone ringing. The appointment drops straight into your calendar.
Your whole salon in one calendar
Every staff member's appointments in one place — drag, move, cancel. No paper, no double bookings, no forgotten slots.
Know exactly how the salon is doing
Revenue, appointment counts, no-show rate and top services — clear reports instead of guesswork. Track progress week over week.
Bring clients back
Punch cards and rewards track every visit automatically. Clients return for the reward, you get repeat bookings.
In the package
Everything you need, nothing you don't.
12 key tools in one app. No add-ons, no hidden costs.
Mobile apps
iOS + Android. Two separate apps: one for clients, one for the salon.
Public booking link
appointa.hr/s/your-salon. SEO-ready, Google Business ready.
Smart calendar
Weekly, daily, multi-staff. Sync with Google Calendar.
Push reminders
A day ahead, 2 hours ahead, optional confirmation. Client + salon.
Chat
Client ↔ salon + internal team chat. Read / replied status.
Reviews
Clients rate after the appointment. Public or internal.
Promotions
Public, targeted (push), promo codes for Instagram.
Loyalty
Punch card or euro stamps. Auto-redeem on the next booking.
Waitlist
When an appointment is cancelled, push the first in line. 15 min to book.
Reports
Revenue per day, no-show rate, top services, staff performance.
Gallery
Interior, before/after, work. Clients see it visually.
Salon QR
The client scans in the salon, opens the app, books in 30 seconds.
About us
A tool that looks like an app, works like a notebook.
We built Appointa because we saw salons still tracking appointments in notebooks, while clients expect the online experience they get everywhere else.
Our goal is simple — give salons a tool that looks like a modern app but works like a notebook. No tutorials. No frustration.
Just you and your clients
We're not a marketplace. We're here for you and your clients.
We don't list you next to competitors, we don't take a commission, we don't offer your clients to anyone else. You and your clients — happy and coming back, without the needless admin.
More bookings
Clients book themselves, 24/7, no phone calls. Quiet slots fill on their own.
Stronger loyalty
Punch cards and reminders bring clients back — without you having to call them.
Less admin
Calendar, messages and reminders run themselves. You do your work, not paperwork.
0% commission
A fixed subscription, never a cut per booking. Every euro from a visit stays yours.
Pricing
Fixed subscription. No commission.
Starter is free. Annual billing is cheaper.
Starter
For new salons testing online booking.
- Up to 30 appointments per month
- Public booking link
- Two apps (client + salon)
- Push reminders
- Client chat
- Reviews
- Reports
- Gallery
- Salon QR
- —Promotions
- —Loyalty
- —Waitlist
Pro
For salons that need more than 30 appointments a month.
- Unlimited appointments
- Public booking link
- Two apps (client + salon)
- Push reminders
- Client chat
- Reviews
- Reports
- Gallery
- Salon QR
- —Promotions
- —Loyalty
- —Waitlist
- —Multiple locations
Premium
For salons that want to retain clients, fill quiet days and automate repeat visits.
- Everything in Pro
- Promotions (banner, code, targeted push)
- Auto-promo for birthdays and returning clients
- Loyalty program (punch + euro stamps)
- Waitlist with auto-notify on cancellation
- Recurring appointments (every 2–8 weeks)
- Group bookings (mum + child)
- Multi-service appointment (combine services)
- Multiple locations under one salon
Frequently asked questions
I get it, you're sceptical.
Here's what other salon owners most often ask before starting.
It's expensive for my small salon. Is it worth it?+
Look at it this way: the Pro plan is €30/mo — one haircut a month covers the cost. Our study of 12 salons shows ~€800/mo return through fewer no-shows and better occupancy. 20x ROI. Plus the Starter plan is free — test it without a card, then decide if you need more.
My clients are older, they won't install an app.+
Clients don't have to install an app. They can book through the regular web — a link from Instagram, from a Google profile, from a QR code in the salon. The mobile app is for those who want extras. Our data: 60% of bookings go through the web, 40% through the app.
I have an Excel/paper book, it all works. Why change?+
It works, but it doesn't scale. Excel doesn't send a reminder to the client — you do. A paper book doesn't tell you which staff member is most profitable. Appointa works 24/7 without you. Plus, we'll migrate your client list for free — send the Excel, we import it within a day.
I'm afraid you'll steal my clients and send them to competitors.+
Appointa is SaaS, not a marketplace. We're software you rent. Your clients are yours. A client booking at Studio Lara sees only Studio Lara — no competitors next to your salon, no commission per booking. Fixed subscription, 0% commission.
What about GDPR? Where is my data?+
Data is on EU servers in Germany — under GDPR. We have a Data Processing Agreement available on request. Clients can request deletion themselves through the app. Plus you export to CSV every month — always yours.
How long does setup take?+
Opening an account: 5 min. The onboarding wizard guides you: branding, address, opening hours, services, staff. Up and running in 30 min. If you need to migrate an old client list — send the Excel, we import it free within 24h.
Can I cancel my subscription whenever I want?+
Yes, the monthly subscription can be cancelled at any time. No contract, no penalties.
Ready?
Send an enquiry, we reply the same day.
Questions about the product, sales or integration? Get in touch — we reply within 24h, Monday–Friday.
No card. No contract. Cancel anytime.