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Press kit · November 2026

Appointa

Less phone tag. More clients.

Online booking software. A salon, studio or practice gets a public booking page, a calendar for the whole team and two mobile apps, with no commission per booking.

The demo salon's weekly calendar with appointments by staff member
2464 × 2503 px · The team calendar in the web app

Press release

Press release

A release about what Appointa brings to salons, studios and practices. Shorten or adapt it freely.

Full text · about 600 words

Appointa: Croatian online booking software with no commission and built-in fiscalised invoicing

Salons, studios and practices get a public booking page, a calendar for the whole team, client reminders and fiscalised invoices in one place. The basic plan is free.

Zagreb, November 2026. Appointa, online booking software for salons, studios and practices, is available on the web and as two mobile apps for iOS and Android. It is built in Croatia for the Croatian market: it works in Croatian, comes with ready-made price lists for 29 industries, from hairdressers and beauticians to physiotherapists and personal trainers, and lets businesses in Croatia issue fiscalised invoices.

Clients book on their own

Each business gets its own public page at appointa.hr/s/business-name, with services, prices, team and opening hours. Clients pick a service, a staff member and a free slot and book in about a minute, without an account and without a phone call. The booking lands in the shared calendar right away, and the day before, the client gets a reminder in the app or by e-mail, or by SMS if the business wants it.

No commission, no competitors on the same page

Large booking platforms bring in clients, but they take a commission and show other salons on the same page. Appointa takes no commission on bookings, and on a salon's page the client sees only that salon. Client data belongs to the business and can be exported at any time.

Invoices and fiscalisation in the same tool

On the Pro and Premium plans, businesses in Croatia issue fiscalised invoices straight from Appointa, on the web or in the Appointa Pro app, tied to an appointment or on their own. The client gets the invoice in the app or by e-mail, and the accountant gets the invoice list, the KPR sales ledger and help with the PO-SD form. Fiscalisation is included in the plan; the business only needs its own FINA certificate.

Tools that fill the schedule

The calendar comes with client chat, reviews, reports on revenue and staff, group sessions with a set number of places, and room and equipment booking. The Premium plan adds a waitlist that tells the first client in line when a slot opens up, promo codes, a loyalty programme, gift vouchers, visit packages and multiple locations.

The salon in your pocket

The owner and the team work on the web and in the Appointa Pro app, with the calendar, clients, messages and the day's takings. Clients use the Appointa app, where they keep their bookings, reminders, vouchers and loyalty cards. Both apps are free on the App Store and Google Play.

"A salon shouldn't pay a commission for a client it found itself. With Appointa, clients book with you, see only you and stay yours." — Ivan Babić, developer of Appointa

Pricing and availability

The Starter plan is free for up to 30 appointments a month and one staff member. Pro costs €20 a month or €180 a year and includes up to three staff members; Premium costs €40 a month or €360 a year and includes up to five. Each extra seat is €5 a month. The subscription can be cancelled at any time, with no penalty.

A demo business filled with sample data is available for trying it out. Existing clients can be imported from Excel or CSV, and Appointa sets up the business with the owner for free over a short call. More at appointa.hr.

About Appointa

Appointa is online booking software for salons, studios and practices. It is developed by Ivan Babić in Zagreb, Croatia, and sold by CODEVO, obrt za računalne i druge usluge. Data is stored on servers in the EU. Press contact: [email protected].

Facts

At a glance

Product
Appointa (web) and the Appointa and Appointa Pro mobile apps
What it is
Online booking software
For
Salons, studios and practices that work by appointment, 29 industries: from hairdressers, beauticians and massage to physiotherapists, dentists and personal trainers
Platforms
Web browser, iOS and Android
Languages
Croatian, English
Price
  • Starter free (up to 30 appointments a month, 1 staff member)
  • Pro €20 a month or €180 a year
  • Premium €40 a month or €360 a year
  • No commission on bookings
In numbers
29 industries · 12 guided tours · 97 video tutorials in English and 109 in Croatian · a 56-page user manual
Data
Servers in the EU, GDPR compliant
Developer
Ivan Babić, Zagreb
Seller
CODEVO, obrt za računalne i druge usluge

Copy

Description in three lengths

Copy and shorten them freely. The same texts are in the ZIP as plain text files.

One sentence

Appointa is online booking software from Croatia: a salon, studio or practice gets a public booking page, a calendar for the whole team and two mobile apps, with no commission per booking.

Short · about 130 words

Appointa is online booking software for salons, studios and practices that work by appointment, from hairdressers and beauticians to physiotherapists, dentists and personal trainers. Each business gets a public page where clients book a free slot themselves, without an account and without a phone call. Bookings land in a shared calendar, and clients get a reminder the day before. The owner and the team work on the web and in the Appointa Pro app, and clients use the Appointa app for iOS and Android. The calendar comes with client chat, reviews, reports, group sessions, a waitlist, a loyalty programme, gift vouchers and fiscalised invoices. Appointa takes no commission and never shows clients competing businesses. It is developed by Ivan Babić in Zagreb, Croatia. The basic plan is free.

Long · about 400 words

Many salons and practices still keep their bookings in a paper diary, on the phone and in text messages. The owner answers calls in the middle of a treatment, and a slot the client forgets stays empty. Large booking platforms solve this, but they take a commission and show the client competing salons next to yours.

Appointa gives each business its own public booking page at appointa.hr/s/business-name, with services, prices, team and opening hours. Clients pick a service, a staff member and a free slot and book in about a minute, without creating an account. The booking lands in the shared calendar right away, and the day before, the client gets a reminder in the app or by e-mail, or by SMS if the business wants it. To start faster, Appointa has ready-made price lists for 29 industries and a demo business filled with sample data.

Next to the calendar are tools that fill the schedule: a waitlist that tells the first client in line when a slot opens up, promo codes, a loyalty programme, gift vouchers and visit packages. Studios and practices get group sessions with a set number of places, plus room and equipment booking. Clients and staff talk in a built-in chat, and reports show revenue, the most booked services and each staff member's numbers. Businesses in Croatia can issue fiscalised invoices straight from Appointa.

Appointa runs in the browser and as two mobile apps for iOS and Android. Appointa Pro is for the owner and the team: calendar, clients, messages and the day's takings. The Appointa app is for clients: bookings, reminders, vouchers and loyalty. The interface and the user manual are in Croatian and English, and data is stored on servers in the EU. The app includes 12 interactive guided tours and an AI assistant, and there are 97 video tutorials in English and 109 in Croatian on YouTube.

Appointa is developed by Ivan Babić in Zagreb, Croatia. He wanted a small salon to get the same tool as the big chains, without a commission on every booking and without a platform that shows its clients the competition. The Starter plan is free for up to 30 appointments a month and one staff member. Pro costs €20 a month or €180 a year, and Premium €40 a month or €360 a year.

"A salon shouldn't pay a commission for a client it found itself. With Appointa, clients book with you, see only you and stay yours."

Ivan Babić, developer of Appointa

"Nobody should have to answer the phone in the middle of a haircut. Clients book themselves, we remind them the day before, and fewer slots stay empty."

Ivan Babić, developer of Appointa

Images

Images for publication

Free to use in articles about Appointa. The shots come from a demo salon with made-up clients and staff. Single images download at full resolution (WebP); the ZIP holds JPG and PNG versions.

The web app for businesses

Dashboard: today's appointments, this week's bookings and revenue, recent client messages
Dashboard: today's appointments, weekly revenue and messages2464 × 2149 · WebPDownload
The demo salon's weekly calendar with appointments by staff member
Team calendar2464 × 2503 · WebPDownload
Reports: revenue by day, top services and staff performance
Reports: revenue, services and staff2464 × 1972 · WebPDownload
Staff list with photos and the services each one offers
Staff and the services they offer2464 × 2149 · WebPDownload

Public booking page

The demo salon's public page with a photo of the salon, a booking button and the price list
The page clients open from a link or QR code. They pick a service, a staff member and a time and book without an account. Click the image for the live demo.2464 × 2355 · WebPDownload

Mobile apps

The Appointa app: a salon page with services and prices
Appointa: the salon and its services786 × 1600 · WebPDownload
The Appointa app: choosing a staff member for the booking
Appointa: choosing a staff member786 × 1600 · WebPDownload
The Appointa app: picking a date and a free slot
Appointa: picking a time786 × 1600 · WebPDownload
The Appointa Pro app: the day's takings and today's appointments
Appointa Pro: today786 × 1600 · WebPDownload
The Appointa Pro app: the day calendar with staff appointments
Appointa Pro: calendar786 × 1600 · WebPDownload

The app shots show the Croatian interface, with a transparent background around the phone frame.

Tools that fill the schedule

A group session in the calendar with the list of signed-up participants
A group session and its participants1440 × 900 · WebPDownload
Waitlist: clients waiting for a free slot and their status
Waitlist for freed-up slots1440 × 900 · WebPDownload
The in-app AI assistant explaining how to add a new service
AI assistant for questions about the app1440 × 900 · WebPDownload

Video

Videos to embed

All videos are public on YouTube and can be embedded. Original MP4 files are available on request.

Shorts · Behind the scenes

Full playlist ↗

Animations that show what happens behind the screen when a client books.

23:14. The salon is closed. Bookings keep coming.
23:14. The salon is closed. Bookings keep coming.Short · 9:16 · in CroatianCover
Two clients tap the same slot in the same second. Now what?
Two clients tap the same slot in the same second. Now what?Short · 9:16 · in CroatianCover
A last-minute cancellation? The waitlist fills the slot.
A last-minute cancellation? The waitlist fills the slot.Short · 9:16 · in CroatianCover
How does Appointa know when Ana is free?
How does Appointa know when Ana is free?Short · 9:16 · in CroatianCover

Shorts · Satisfying

Full playlist ↗

Short looping animations: the calendar fills block by block and loyalty stamps drop onto the card.

23:00. The salon sleeps. Bookings don't.
23:00. The salon sleeps. Bookings don't.Short · 9:16 · in CroatianCover
Tenth visit? The card is already full.
Tenth visit? The card is already full.Short · 9:16 · in CroatianCover
The week fills up while you work.
The week fills up while you work.Short · 9:16 · in CroatianCover
A day, sorted.
A day, sorted.Short · 9:16 · in CroatianCover

More shorts, in Croatian: Prije / poslije · Jedan dodir · S druge strane · Ali… · Savjet za vlasnike poslovanja · Računi. All tutorial playlists: Video tutorials · Channel: youtube.com/@appointa-booking

Developer

Ivan Babić

Ivan Babić is a software developer from Zagreb with more than 20 years of experience in business software. He is the creator of Appointa.

Press contact

Happy to answer questions, walk you through Appointa on a short call or set up a demo business for your review.

YouTube · Instagram