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Who it's for → Beauty & grooming → Beauty salon

For beauty salons

Booking software for beauty salons — treatments run, the phone stays quiet.

Clients book themselves, online, 24/7. You do your work — the calendar fills without a single phone call. No commission per booking.

No card · The demo comes pre-filled with services and a team · Starter free

Beauty salon — Kozmetički studio Aura
Demo: Kozmetički studio Aura

Appointa for beauty salons — in practice

A beauty salon combines short and long treatments: a thirty-minute brow shape, an hour-long facial, an anti-ageing treatment that runs even longer. Before many treatments you need to know about allergies, sensitive skin or pregnancy, and several beauticians often share the treatment rooms and devices. Appointa helps with both: a questionnaire reaches the client before her visit, and a room is never booked twice.

Allergies known before she arrives

On Pro and Premium you attach a questionnaire to facials — a ready-made template asks about allergies, skin sensitivity and pregnancy or breastfeeding. The client gets it by email and fills it in without logging in; the answers wait in the appointment detail. An unfilled form never blocks the booking.

Three beauticians, two rooms

Add your treatment rooms as resources and mark treatments as needing a room. Online, Appointa offers only times when the beautician and at least one room are free, and assigns the room itself — so no beautician is left in the hallway with a client. Resources come with every plan.

A bride at seven a.m.

The bride books months ahead, and her makeup must be done by nine. Give the beautician a one-off shift from seven that day and book the bride into it; other Saturdays stay unchanged. Want makeup bookable online that far ahead? Extend the booking window in the booking rules.

Bookings 24/7, no phone calls

Your page appointa.hr/s/your-salon works while the salon sleeps. Put the link on Instagram and your Google profile — clients pick the service, person and time themselves.

Fewer empty slots

An automatic reminder the day before, through the channel the client has — in the app, by SMS with the add-on enabled, or by e-mail. If someone cancels, the waitlist offers the slot to the next client right away.

The whole team's calendar

Shifts, holidays, days off — everyone sees their own, you see everything. Regulars? A recurring appointment in two clicks.

Clients who come back

Visit history, a loyalty programme and promo codes. Reviews are published by you — on your page, not on a marketplace.

You start with these services ready

The demo and a new account come with a ready-made price list for “Beauty salon” — change anything in a couple of clicks.

ServiceDurationPrice
Classic facial60 min35 €
Anti-age facial75 min50 €
Leg waxing45 min20 €
Eyebrow shaping30 min10 €
Professional makeup60 min40 €
Microdermabrasion60 min45 €

The price list is a starting template from the Appointa catalog — names, durations and prices are yours the moment you sign up.

The questions that come up first

How does Appointa handle clients' health information?

Questionnaire answers and the client record are visible only to your team — the client doesn't see her record. Appointa logs who opened the answers and when, stores the full text of every consent with the moment it was accepted, and deletes the answers automatically 24 months after the appointment. Data is kept on servers in the EU. Do adapt the template consent texts to your own practice, though.

How do I attract new clients without lowering prices for my regulars?

On the Premium plan you create a promo code with a discount, a validity period and a limit of one use per client. The promotion never advertises itself: only someone who enters the code when booking online sees the discount, so you share it where new clients are just discovering you — on Instagram or a flyer — and your price list stays the same for everyone else.

Can I see which treatments and which beautician bring in the most?

Reports show revenue, number of appointments, the most-booked services and each staff member's performance, plus your no-show rate and most loyal clients. That way you can see, for example, whether a treatment hardly anyone books still deserves a place in your schedule. You can export appointments to CSV for your own spreadsheets.

My clients are older — they won't use apps.

They don't install anything — they book through a regular web page. And the ones who'd rather call? You add their appointment in a couple of clicks and everything else works the same: reminder, history, calendar.

How long does setup take?

Open an account in 5 minutes; the wizard walks you through opening hours, services and your team. Import existing clients from Excel — no retyping.

What about no-shows?

Mark the appointment as a no-show and Appointa keeps the history per client. Day-before reminders cut most no-shows anyway.

Tips for beauty salons

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