Marketing

How clients find you and why they come back: Google profile, reviews, Instagram and referrals — no marketing fluff.

Wedding season: how to turn one bride into twenty appointments

Bridal packages in the salon: how to structure the trial, the wedding day and the bridal party, what to charge, when to block out Saturdays and how to turn one bride into 15–20 appointments.

11 min read

Marketing

From 5 to 50 Google reviews: a system that runs itself

How to get Google reviews without begging: ask every happy client, at the right moment, and make it a one-tap job. The system, plus the maths in euros.

13 min read

Marketing

Instagram for salons: posts that bring bookings, not just likes

How to turn Instagram into bookings, not just likes: 4 types of posts that work, the link in bio, local hashtags and a realistic posting rhythm.

9 min read

Marketing

A marketing calendar for your salon: 12 occasions to promote through the year

A marketing calendar for your salon: 12 occasions to promote through the year — offer type, channel and euro maths for each month. Plan a month ahead.

12 min read

Marketing

Google Business Profile for salons: step by step to your first bookings

A step-by-step guide: set up a Google Business Profile for your salon, add the right photos, collect reviews and turn "hairdresser near me" searches into bookings.

9 min read

Marketing

Website, Instagram or booking page: what a small salon actually needs

Does a salon need a website? An honest reckoning of three digital homes — website, Instagram and booking page: what each costs and what a small salon needs.

12 min read

Marketing

Word of mouth is your cheapest marketing: how to encourage it

Client referrals are the cheapest, highest-quality channel: a referred client arrives with trust and haggles less. How to encourage them, with the maths.

13 min read

Marketing

Why clients abandon their booking halfway through

An abandoned online booking costs you appointments every week: why clients give up halfway and how to build a booking page that turns visits into appointments.

13 min read

Marketing

A QR code for your salon: from the shop window and front desk straight into the calendar

A QR code for bookings: where to place it in your salon, how to print it so it actually scans, and the wording that turns passers-by into appointments.

12 min read

Marketing

Workshops and mini-events in your salon: full slots in the quiet weeks

A salon workshop fills quiet slots and brings in new clients: ideas by trade, the euro maths for 8 places and sign-ups without the WhatsApp chaos.

12 min read

Marketing

January after the holidays: a survival plan for the quietest month of the year

The dead season doesn't have to eat your January: December rebooking, packages, maintenance appointments and targeted offers for your weakest days — plus what a month at 40% occupancy really costs.

11 min read

Marketing

One star on Google: what to do in the first 24 hours

How to respond to a negative Google review: a plan for the first 24 hours, a reply formula, ready-made templates you can copy — and the honest truth about when Google actually removes a review.

11 min read

Marketing

Black Friday for service businesses: how to ride the discount frenzy without cutting your price

Black Friday for services without cutting your price: what goes on offer (dead slots, packages, a January series), what to keep off, how to announce it and take payment at the salon — maths in euros.

11 min read