Loyalty

Keeping a client is cheaper than winning a new one. Loyalty, winning back lapsed clients and the experience that brings people back.

Loyalty

The first 5 minutes decide whether a client comes back

A client's first visit decides whether she comes back for years or never. How to get the first five minutes right, from booking to hello, with the maths in euros.

12 min read

Loyalty

Your client list is gold: how to use it without spamming

A salon's client list is its most valuable asset: use it for reactivation, updates and a newsletter without spamming — with consent and the maths in euros.

12 min read

Loyalty

The birthday message that brings a client back

A birthday discount for clients isn't a cost but a reason: how to collect the date, send a message that sticks and turn it into an appointment — with the maths in euros.

13 min read

Loyalty

How to get clients (even the older ones) used to online booking

How to introduce online booking without losing older clients: go gradual, use a QR code and ready-made scripts — plus the maths on what the phone really costs you.

11 min read

Loyalty

September is the new January: how to win back the clients who vanished over summer

How to win back regulars who disappeared over the summer: spot dormant clients in time, build the right shortlist and send three messages that don't sound desperate — with the maths in euros.

11 min read

Loyalty

A loyalty programme that actually works: clients who come back on their own

A simple loyalty programme for your salon: the stamp model, the discount maths and promo codes that win back lost clients. No overcomplicating.

8 min read

Loyalty

Standing appointments: the clients who come every three weeks — forever

How to turn an occasional client into a regular: one sentence as they leave, recurring appointments in the calendar and the maths on how much a rhythm adds to your yearly takings.

9 min read